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here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.
TWM_Mattel Supplement 2023 by TOYWORLD MAGAZINE - Issuu
Barbiemania! Margot Robbie Opens Up About the Movie Everyone's Waiting For
5 wild moments from the Barbie marketing campaign
david bowie barbie doll celebrates 50th anniversary of his album, hunky dory
the birds' themed Barbie® doll, licensed by Mattel, Inc.
Barbie movie: How the marketing campaign has got everyone talking
barbie adds civil rights icon rosa parks to its inspiring women series
Inside 'Barbie's' Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year
Kellie Maltagliati-Whitton on LinkedIn: How the 'Barbie' Movie Came to Life
barbie adds civil rights icon rosa parks to its inspiring women series
Think Pink: Warner Bros. Nets the Brand Win of the Summer with a Joyful ' Barbie' Campaign - Event Marketer
robotics engineer barbie builds robots and teaches code
mattel launches david bowie barbie dressed as ziggy stardust