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Tesco launches 'Farms' brands to replace Everyday Value lines, News

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Move comes four years after a major relaunch of Tesco’s £1bn value range under Philip Clarke

In pictures: Tesco launches value 'Farm' brands across store estate, Gallery

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In pictures: Tesco launches value 'Farm' brands across store estate, Gallery

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Tesco created seven fictitious names to replace 'Everyday Value' discount brand

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