Garment-makers bet on 'cooling' fabrics as temperatures rise - The Japan Times
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With widespread heat waves, and inflation-weary consumers prioritizing essentials, retailers are pursuing sales by marketing
With widespread heat waves, and inflation-weary consumers prioritizing essentials, retailers are pursuing sales by marketing 'cooling' garments.
Japan's innovative cooling solutions
Clothiers bet on 'cooling' fabrics as global temperatures rise
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Why clothiers are betting on 'cooling' fabrics as global temps
Japan's innovative cooling solutions
