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Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.
Perma-lift Shapewear Ads from the 1950's – Mid-Century Page
The Perma-Lift Line of Undergarments
A Girl and Her Girdle Envisioning The American Dream
Perma-Lift Lingerie — Vintage original prints and images
1950s Fashion, 50s Fashion, 1950 Fashion
Perma-Lift Lingerie — Vintage original prints and images
1953 – Perma-lift and the Bullet Bra – Mid-Century Page
Exhibition: Lift & Separate: Technology and the Bra. Chapter 5
Bra Sizes – A Thing of the Past
1953 – Perma-lift and the Bullet Bra – Mid-Century Page
Vintage bra ads
Perma-Lift Lingerie — Vintage original prints and images
A Girl and Her Girdle Envisioning The American Dream
Perma-Lift Lingerie — Vintage original prints and images
A Girl and Her Girdle Envisioning The American Dream