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High shipping costs are probably to blame, increase goes into effect April 17.
Launches Prime Music Streaming Service
Prime price increase: It's still inexpensive.
2014 Ars Technica
5 Ways to Avoid Paying $139 for Prime
Why Raising the Price of Prime Is Such a Big Deal - TheStreet
to raise Prime membership cost to $99 per year, up from $79
launches music streaming for Prime members - Yahoo Sports
2014 Ars Technica
Solved In 2014, .com considered raising the annual
Prime just got more expensive for Canadians
Biz & IT Ars Technica
Will Charge $2.99 a Month For Ad-Free Prime Video Service
Prime's Video Perk Is Getting Ads Unless You Pay Up And