Understanding Why Gen Z Drinks Less
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Young adults in Generation Z are increasingly abstaining from alcohol. The drop in alcohol use, however, coincides with an increase in cannabis use.
Low- and no-alcohol beverages on the rise thanks to Gen Z
Sober Curious and Alcohol Statistics
Alcohol, innovation timing and Gen Z, by Aine Rice
Young People in UK Don't Drink Alcohol Because It's 'Cool Now' - Bloomberg
Gen Z: The Pendulum May Be Swinging Back - First Key Consulting
Generation Z and the Transformation of American Adolescence: How Gen Z's Formative Experiences Shape Its Politics, Priorities, and Future - The Survey Center on American Life
How do US consumers choose to moderate their alcohol consumption? - IWSR
Less Sex & Less Booze: What Does This Say About Gen Z?
Does Sugar Leave Sour Taste for Gen Z?
Gen Z 2022 Alcohol Report - Knit
Gen Z Alcohol Trends: Key Stats & Insights
