The concept of Luxury Brands Vs. Mass Brands.

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Luxury Brands and Mass consumer brands, how they are different in terms of their brand identity, positioning, attributes, target market and brand building process. We can not apply the same marketing techniques for Luxury Brands that are practiced for the mass brands.

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Alcoholic Beverages Market Size Worth USD 2,212 billion in 2030: A Comprehensive Study by Delvens

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Comparison of mass-market (n = 27) and luxury brands (n = 13) on key