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Sports marketers need to embrace 'Fluid Fans' in women's sports: study

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The Sports Innovation Lab said sponsors switching to a community-based monetization around women's sports could reach over $600 million.
The Sports Innovation Lab said sponsors switching to a community-based monetization around women's sports could reach over $600 million.

Sports marketers need to embrace 'Fluid Fans' in women's sports: study

Sports marketers need to embrace 'Fluid Fans' in women's sports: study

Sports marketers need to embrace 'Fluid Fans' in women's sports: study