JOANN Fabrics pivots e-commerce strategy to meet new customer demand
4.8 (559) · $ 21.00 · In stock
When JOANN Fabrics, the nation’s leading craft and fabric retailer, and its chain of around 865 stores saw a 300-400% increase in demand for mask-making supplies, the company revamped its e-commerce system to keep up with holiday volume orders and prepare for a potential new generation of shoppers.
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