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One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.
Under Armour's History, From the Beginning to Success and Uncertainty.
I Will vs. Just Do It: The Under Armour Success Story
Storytelling and Sports: Under Armour vs Nike (Part II) - Commetric
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Harriet Ventura's Instagram, Twitter & Facebook on IDCrawl
Under Armour's Sports Brand Journey: From Start to Success
Intrapreneurial Tales: The Triumphs and Trials of Sony and Kodak
Harriet Ventura's Instagram, Twitter & Facebook on IDCrawl
Kevin Plank returns as Under Armour CEO, Mohamed El-Erian named
Insight & Strategy: I Will What I Want – Deadbuzz
The Rock's Under Armour Sneakers Are One of the Fastest-Selling
Steph Curry Shoes, Casual Wear Brand Aim to Boost Under Armour
Under Armour Startup Story -How Founder Kevin Plank Built Under Armour