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Big British chains have all dropped their own line of merch in the past few months. How is this now a thing?
Streetwear - VICE
The Rise of 'Corp Merch': Why Greggs, KFC and Lidl Are Dropping Streetwear
The Fast-Food Chain With a Sold-Out Fashion Line - WSJ
Ruffles And KFC Returns For A Summer Collab, Drops 11 Beats And Crunches Track - PR In Canada
kfc - VICE
Lidl - Latest news, breaking stories and comment - Page 2
Phil Hubbard (Auth.) - The Battle For The High Street - Retail Gentrification, Class and Disgust-Palgrave Macmillan UK (2017), PDF, Retail
The Rise of 'Corp Merch': Why Greggs, KFC and Lidl Are Dropping Streetwear
The rise of brand merch
Creme Egg - VICE
Would You Wear Your Favorite Discount Supermarket On Your T-Shirt? - The Rise Of Corp Merch - Trill Mag
Merchandise - VICE
Amy Hendry's Instagram, Twitter & Facebook on IDCrawl
The Fast-Food Chain With a Sold-Out Fashion Line - WSJ