When it comes to embodiments of the beach-going lifestyle, the Pacific has traditionally garnered much of the attention. But surfing is hardly unique to Malibu, and Big Sur isn't the only place where the golden hour lights up cliffs and sea. From Maine to Montauk, the East Coat has always had its own rich seagoing heritage, and a longstanding surf culture unique to the region. And the Faherty brothers have managed to give that spirit a tangible, wearable form. Faherty Brand is unique among clothing labels in its commitment to quality and sustainability. Mike and Alex would probably even tell you that those two values are one in the same. A lifetime spent in close proximity to the ocean has instilled in the twins a deep appreciation for the interconnectedness between how we live and what we wear. Faherty uses
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