Self-examination continues to play an important role in detecting some of the early signs of breast cancer. The problem, however, is that many women still do not know what to check for when investigating their breasts for lumps. And this issue is further exacerbated by the fact that it remains a taboo to show women's breasts in full in mainstream media. What this means is that cancer awareness societies have a very difficult job when it comes to teaching women how to search for those tell-tale signs. Quite often, they have to use metaphors or euphemisms that are miles removed from actual breasts. Well, Buenos Aires ad agency David has found a possible solution: using a man's chest instead of a woman's.
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