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In founder Kimora Lee Simmons' own words, the "timeless nature" of the early 2000s remains a sustaining influence on fashion at large.
In founder Kimora Lee Simmons' own words, the timeless nature of the early 2000s remains a sustaining influence on fashion at large.
Y2K aesthetics are so hot right now – and so is the era's existential dread
2023 fashion December Sence|TikTok Search
Forever 21 Teams up With Baby Phat and Phat Farm for an All-New Offering From the Ultimate Y2K Brands
Y2K fashion has taken over. And Gen Z is loving it
Trace William Cowen (tracewilliamcowen) on BuzzFeed
Baby Phat: The Iconic Fashion Brand, Unleashes Nostalgia for the Fall - Fashion Trendsetter
Trace William Cowen (tracewilliamcowen) on BuzzFeed
Watch: Kimora Lee Simmons Talks About Her Influence On Y2K Fashion And Sharing The Baby Phat Legacy With Her Daughters
Baby Phat: The Iconic Fashion Brand, Unleashes Nostalgia for the Fall - Fashion Trendsetter
Baby Phat Continues Celebrating Y2K's Fashion Influence in New Collection
Baby Phat Releases Puffer Jackets Celebrating Brand's 25th Anniversary